Fairtrade Fortnight – 25 February to 19 March 2019
The theme for this year’s focus in entitled #SheDeserves.
£1.82 is the amount a cocoa farmer in West Africa needs to earn each day in order to achieve a living income. Currently, a typical cocoa farmer in Cote d’Ivoire lives on less than 73p a day. Almost all cocoa farmers in West Africa live in poverty, despite some chocolate companies making massive profits.
For the women, the situation is even worse. They may plant and harvest on the farm, look after children, carry water, collect wood, cook and clean for the family, and transport the cocoa beans to market but they are likely to see even less money for their work.
This is why we at Fairtrade are campaigning for a living income to become a reality for cocoa farmers in West Africa. If we can work together with governments, chocolate companies, and retailers to make the commitments and policies necessary, then we can make it happen.
A living income means enough money to live a simple but dignified life, paying for essentials such as clothing, medicine, and school. We believe this is not a luxury but a human right.
For the two weeks of Fairtrade Fortnight 2019, our campaign is telling the story of cocoa farmers in Côte D’Ivoire, through the eyes of women.
She Deserves running water, She Deserves a doctor, #SheDeserves a living income.